Betfred Affiliates Review
The Betfred Affiliate Program enables marketers to partner with a premier UK bookmaker, providing commission-based earning opportunities for affiliates promoting this established betting brand.
Advantages
- Established brand credibility enhancing conversion potential.
- Flexible commission options adapting to different business models.
- Multi-product promotion ensuring year-round revenue opportunities.
- Advanced tracking technology providing accurate attribution.
- Personalized affiliate support delivering strategic guidancedelivering strategic guidance.
- Uncapped earning potential rewarding affiliate growth.
Brands

Comissions
Commission Type | Revenue Share, CPA |
Revenue Share | 30% |
CPA | Yes |
General info
Launched | 2005 |
Ownership | Petfre (Gibraltar) Limited |
Languages | English |
Software | RavenTrack |
Game Types | Bingo, Casino, Casino - Live Dealer, Poker, Sportsbook |
Featured Countries | Ireland, United Kingdom |
Payment Frequency | monthly |
Minimum Payment | 50 |
Payment Methods | Bank Wire Transfer, Player account, Neteller, Skrill - Moneybookers |
Invoice Required | No |
Betfred Affiliates Program
The Betfred Affiliates Program offers a compelling revenue opportunity for marketers seeking to capitalize on one of the UK’s most established independent bookmakers. This partnership program connects content creators, website owners, and social media influencers with a betting powerhouse that boasts over five decades of industry experience. But does it deliver on its promises? Let’s dissect what makes this program tick and whether it deserves your promotional efforts.

Why Choose Betfred Affiliates?
What separates Betfred from the crowded landscape of gambling affiliate programs? Several factors contribute to its standing among affiliates:
- Multi-vertical promotion opportunities across Sports, Casino, Bingo, Lotto, and Poker verticals.
- Adaptable commission structures tailored to different marketing approaches.
- Brand heritage dating back to 1967, providing credibility with bettors.
- Raventrack-powered analytics offering granular performance insights.
- Personalized affiliate management ensuring customized support.
The program architecture focuses on sustainable partner growth rather than short-term gains, with tools designed to optimize conversion rates across various player segments.
Potential Earnings with the Betfred Affiliates Program
How lucrative is Betfred’s affiliate offering compared to industry standards? The program’s earning potential hinges on traffic quality, conversion optimization, and strategic product promotion. Rather than promising unrealistic income figures, Betfred structures commissions based on performance metrics that reward consistent growth.
Commission Options
Commission Model | Structure | Best For | Payment Frequency |
---|---|---|---|
Revenue Share | 20%-30% tiered | Long-term growth | Monthly |
CPA | Fixed payment per acquisition | Immediate returns | Monthly |
Hybrid | Combined CPA + Rev Share | Diversified income | Monthly |
Mobile-focused | Enhanced rates for mobile players | App promoters | Monthly |
VIP Referrals | Premium rates for high-value players | Luxury markets | Monthly |
Seasonal Promotions | Boosted rates during key events | Sports affiliates | Event-based |
US Market | State-specific structures | US-facing sites | Monthly |
Revenue Share Model Breakdown
The tiered revenue share structure rewards scale:
- £0–£6,000: 20% commission.
- £6,001–£12,000: 25% commission.
- £12,001+: 30% commission.
This progressive model incentivizes affiliates to focus on quality over quantity, with higher tiers accessible as player volume and engagement increase.
Maintaining Activity
Betfred requires consistent performance from its partners. Affiliates must refer at least one new depositing player quarterly. Periods of inactivity exceeding three months may trigger a commission reduction to 10%. Similarly, referring players with unusually high net losses may prompt a review of commission rates—a protective measure ensuring ethical marketing practices.
Earnings Potential
Want to know the real earning power behind Betfred’s affiliate program? Unlike many competitors who cap your earnings, Betfred keeps the ceiling open. This matters when you’re putting in the work.
Smart affiliates who target hot betting markets like Premier League matches or Grand National races see impressive returns. The beauty lies in the program’s flexibility. You can ride the wave of major sporting events while still banking steady income from casino and bingo players during off-seasons.
Let’s talk numbers. Picture an affiliate bringing in £8,000 monthly net revenue at the 25% commission tier. By fine-tuning landing pages and tapping into Betfred’s seasonal offers, reaching that £12,001+ threshold becomes achievable. This unlocks the premium 30% commission rate. Add strategic CPA deals during major tournaments, and you’ve created a revenue stream that naturally peaks with the sporting calendar.
The key difference? Your earnings grow with your skills rather than hitting an artificial ceiling.
How To Become Betfred Affiliates?
Joining Betfred’s affiliate network involves a straightforward but selective process:
- Visit the dedicated Betfred Affiliates portal.
- Complete the application form with your promotional strategy details.
- Submit for review by Betfred’s partnership team.
- Receive access credentials upon approval.
- Implement tracking links and begin promotion.
The approval process typically concludes within 2-3 business days, with transparent feedback provided if applications require adjustments before acceptance.
How To Create a Betfred Affiliate Account?
The account creation process requires:
- Comprehensive contact information.
- Payment processing preferences (bank transfer, Skrill, or Neteller).
- Marketing platform details and traffic statistics.
- Promotional methodology overview.
Once approved, you’ll gain access to the Raventrack dashboard, which serves as your operational hub for monitoring conversions, analyzing player behavior, and optimizing campaigns based on performance data.

Games to Play at Betfred Affiliate
As a Betfred partner, you can promote a diverse product ecosystem:
Product Category | Key Features | Player Appeal | Conversion Potential |
---|---|---|---|
Betfred Sports | Live betting, price boosts, cash out | Sports enthusiasts | High during major events |
Betfred Casino | 400+ slots, live dealers, table games | Casino players | Consistent year-round |
Betfred Bingo | Multiple rooms, chat features, jackpots | Social gamers | Strong with female demographics |
Betfred Lotto | Unique proprietary games, low entry cost | Casual players | Lottery-driven seasonality |
Betfred Poker | Tournaments, SNGs, missions | Skilled players | Competitive but loyal segment |
Betfred Virtual Sports | 24/7 availability, quick results | Convenience seekers | Steady regardless of sports seasons |
Betfred eSports | Growing market, tech-savvy audience | Younger demographics | Emerging opportunity |
This product diversity enables affiliates to tailor promotions to seasonal trends and audience preferences, maximizing conversion potential throughout the year.

Promotions and Bonuses at Betfred Affiliates
Betfred’s promotional arsenal provides affiliates with compelling conversion tools:
- New player welcome offers with competitive bonus terms.
- Daily retention promotions targeting existing player engagement.
- Event-specific campaigns aligned with major sporting fixtures.
- Bespoke promotional opportunities for established affiliates.
These promotional tools can significantly impact conversion rates when strategically deployed alongside major sporting events or seasonal casino promotions.

Summary
Why do savvy marketers choose Betfred’s affiliate program? It boils down to balance. In a market flooded with flashy offers, Betfred delivers substance through fair compensation, rock-solid tracking, and versatile promo options.
Need to reach casual punters or high-rollers? Betfred equips you with marketing tools that leverage their trusted UK brand heritage. Their tiered commission system rewards your growth rather than keeping you locked in starter rates.
The multi-product approach means you’re never left hanging when football season ends. Switch focus to casino or bingo offerings and keep your revenue flowing year-round. This flexibility works equally well for newcomers testing the waters and veterans with established traffic sources.
What truly sets Betfred apart? Their backend operations. Clear reporting shows exactly where your conversions come from. Payments hit your account by the 20th each month without the delays that plague other programs. Add personal account managers who actually understand affiliate marketing, and you’ve got a partnership where your promotional efforts directly impact your bottom line.
Frequently Asked Questions
How much can I earn with Betfred Affiliates?
Earnings vary based on traffic quality and volume, with revenue share ranging from 20%-30% and CPA rates negotiated based on promotional capacity.
What payment methods are available?
Betfred processes payments via bank transfer, Skrill, or Neteller.
Is there a minimum payment threshold?
Yes, £50 for e-wallet withdrawals and £150 for bank transfers.
Can I promote all Betfred products simultaneously?
Yes, affiliates can promote any combination of Sports, Casino, Bingo, Lotto, or Poker products.
What is the cookie duration policy?
Betfred maintains a 30-day cookie window, ensuring commission attribution for referred players who convert within that timeframe.